If rocking out to your favorite band on a high end hidden stereo system while lifting a custom set of your very own personalized dumbbells doesn't sound like your last workout, then odds are Jim Ryno didn't design your gym. He has created dream gyms for several A-List celebrities, professional athletes, world recognized rap stars and, of course, some of the wealthiest residents in the world. His company, LIFT, even custom manufactures some of their own equipment, so everything, right down to the handcrafted leather medicine ball, can be designed just for you.